Often the holiday period becomes a very difficult time to sell when you’re in a business-to-business environment. If this is the case for you, use the holiday period to sell yourself and your knowledge. Send your customers information about your industry, the economy or other points of interest. Although they may not read the information, they will notice that you took the time to send it to them.

Use these months to deepen your relationship with your customers. When business gets back to normal after the first of the year, you’ll have new things to ask them about and, more importantly, you’ll be viewed as a salesperson who is interested in more than just money.

Typically the best way to expedite the sales process is get other to join in and assist you with the sales process. This is called building a sales team. Deligate sales tasks, or the entire process. Figure out what others strengths are in comparison to your strengths and weaknesses and then align each of your team members  for growth. Understand where your current profit margins are at and determine what you can afford to pay each person. Remember that they’re now an extension of what you were currently doing on your own. Also another key component is territories. The last thing you want is a new sales person taking your already established account or having a potentially negative impact on something you had positioned for the close.

Keeping these basic sales team building principles combined with a lean approach will help you get to your sales goal much quicker than trying to do everything on your own.